September 2009 Comscore Search Engine Rankings

October 14, 2009

SEO News

Comscore has just released its September U.S. Search Engine Rankings… oh the anticipation…oh the excitement…oh…I’m a geek…oh..well…

Every month Comscore releases this data and it’s pretty helpful if you’re an SEO geek like me, and you are…because you’re reading this! Don’t worry, it’s ok.

So the data…..

We mostly just care about the five major search engines…well, really we care only about the top three, but I’ll mention all five just for fun.

The data shows that Google has increased its share of search traffic from 64.6% in August to 64.9% in September. My calculator tells me that’s an increase of .3% points and it shows that Google is still the 500 pound gorilla (did you have any doubt?).

Yahoo drifted from 19.3% in August to 18.8% in September, a loss of .5% points.

And Bing (the only thing we really care about because Bing is new and untested so we anxiously watch to see if it will succeed or fail) basically held steady moving from 9.3% in August to 9.4% in September. This is especially interesting because several sources announced earlier that Bing had dropped massively in the last month. We see today, that isn’t the case at all.

Oh, and Ask.com (3.9%) and AOL search (3.0%) basically stayed the same throughout the month.

Also interesting to note in the data was the fact that Americans conducted 13.8 billion searches in September, which happens to be down 1% from August.

In real terms, Google had 9 billion searches (YOW!), Yahoo had 2.6 billion searches, and Bing has 1.3 billion searches (while Ask.com had 541 million and AOL had 416 million).

So what does all this mean? Nothing really…just keep focusing most of your SEO effort on Google.

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