seoFool.com

By John Elder

Yesterday afternoon Matt Cutts, the head of the Web Spam Team at Google, announced on his personal blog that Google’s new “Caffeine” update should go live around the hollidays.

Caffeine, the next-generation architecture for Google’s web search, is supposed to improve Google’s indexing infrastructure. Google claims that it’s “the first step in a process that will let them push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions”.

Your average web surfer probably won’t notice any differences, but for us weirdo SEO types, this is an important occurrence.

For the last few months Google has let us play with a Caffeine preview here while collecting feedback, but as of yesterday that preview sandbox has been taken down and replaced with a thank you message.

Google plans to release Caffeine at one data center to begin while they work out any kinks if necessary, and then roll out to other data centers after that.

Yesterday Matt Cutts assured the SEO community stating that the full rollout won’t occur till after the holidays, which is good news for us SEO types because things can get hectic in the busy holiday season. The last thing you want is all of your shopping web sites to drop out of the rankings right before Christmas!

What changes should you make to your web sites and SEO practices to take advantage of this new Google update? I have no earthly idea! It’s too soon to tell how the new system will shake out. Though you may have gotten an idea or two by playing around with the Caffeine sandbox while it was up ;-) Then again, you may not have.

Don’t despair though. Continue to use regular SEO best practices and you’ll pull through just fine. Keyword research won’t change, neither will the need to use your main keyword in your title tag and meta description tags, and neither will the need to collect quality inbound links change with this update.

And when in doubt, just remember to build quality web sites that people want, need, and enjoy using. Google will take care of itself, caffeinated or decaffeinated!

Comment Below…

If you enjoyed this article, subscribe for free to the seoFool.com Magazine where I bundle up all the articles that I write each week into a cool glossy pdf file and email it to you, along with any neat freebies that I come across during the week.