By John Elder
Well, it’s that magical time of the month. Yes, that’s right, it’s time to get last months Comscore data to see which search engines are the most used search engines.
I know you’re anticipating this…I know it keeps you up nights…I know…ok I know nothing.
Let’s dive right into the data…
Big surprise, Google is still the number one search engine. *Applaud now* Google market share increased from 64.9% in September to a whopping 65.4% in October (an almost 1% increase). That’s actually sort of impressive when you think about all the Bing advertising on T.V for the last few months. Oh wait, does anyone watch TV anymore?
Anyway….Speaking of Bing, surprisingly, they increased from 9.4% market share in September to in 9.9% in October (an 5.3% increase). That’s very interesting.
Yahoo, on the other hand, was the big loser last month, dropping from 18.8% in September to a paltry 18.0% in September (a 4.3% decrease). I guess this doesn’t really matter because any drop by Yahoo that is reflected as an increase by Bing (in this case I guess that would be about .5 of Yahoo’s .8 drop) will even itself out at the beginning of next year when http://www.seofool.com/yahoo-bing-deal-to-fall-through Bing takes over Yahoo.
Ask.com and AOL.com rounded out the bottom, basically unchanged with around 3% each…but we couldn’t begin to make ourselves care about that could we? No.
Still with me? Have you’re eyes glazed over yet? I don’t know why people don’t get excited over this stuff, I think it’s great. ;-)
Anyway, market share is great…but let’s talk search volume.
Google’s search volume increased from 8,975 billion searches in September to 9.362 billion searches in October (a 4.3% increase)
Bing’s search volume increased from 1.305 billion searches in September to 1.412 billion searches in October (an 8.2% increase)
While poor Yahoo’s search volume decreased from 2.6 billion searches in September to 2.571 billion searches in October (a 1% decrease).
So there you go! Makes you feel all warm and tingly inside doesn’t it. Yeah, I know…
This is going to get really exciting when the Bing / Yahoo deal finally closes at the beginning of 2010. I’ll be really curious to see what the combined Binghoo? YaBing? Numbers turn out to be…but I guess it will be a while before we see since the numbers are always from one month behind… oh well, something to look forward to.
God I’m a geek…
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17. November 2009
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